Give
Three ways to fundraise
with Muslimi.
Muslimi Give is a digital performance fundraising engagement platform built for the Muslim donor. We partner with mission-driven organizations through three distinct engagement models — each with its own commitment, commercial structure, and outcome. This document lays them out clearly, so the conversation starts on the right terms.
Fundraising, built for the Muslim donor.
Muslimi combines performance marketing with first-party Muslim audience data, owned media placements, and platform traffic to drive fundraising results at scale. We've supported some of the largest Muslim nonprofits globally and moved millions in donation volume through campaigns optimized for this audience.
We understand the constraints unique to Muslim fundraising: post-iOS tracking challenges, Zakat-eligibility framing, Ramadan campaign intensity, and the trust threshold that Muslim donors demand before giving. Our partnerships are structured around those realities — not generic nonprofit marketing templates.
The engine behind the results.
Muslimi's proprietary infrastructure was purpose-built for performance fundraising in the Muslim market. Every capability below was designed around a specific donor behavior, a specific conversion friction, or a specific reach problem that standard nonprofit tooling cannot solve.
Non-Cookie Technology
Proprietary first-party tracking that maintains attribution accuracy in a privacy-first world. Post-iOS tracking challenges solved at the infrastructure level.
Multi-Language Campaigns
Arabic, English, and culturally nuanced scripts with custom landing pages. Global reach with local resonance — purpose-built for the global Muslim donor.
SMS & WhatsApp Direct
Direct-to-donor messaging with 98% open rates. Reach donors on their most personal devices with precision, not spam.
Mobile-First Checkout
Apple Pay, Google Pay, and seamless mobile donation flows. Frictionless giving — because the difference between a donor and a drop-off is usually three taps.
Paid Media at Scale
Millions in monthly ad spend driving consistent traffic. Pixel leverage and strategic retargeting optimize every dollar against Muslim donor audiences.
Recurring Donor Focus
The platform prioritizes recurring donations for sustainable long-term growth — not one-time campaign spikes. Lifetime value, not just acquisition.
Proof of performance.
A selection of engagements that demonstrate what the platform can do across different mission types, donor relationships, and fundraising goals — from rapid crisis response to long-term infrastructure funding to community-scale masjid giving.
Humaniti
The "zero to hero" blueprint. Humaniti started with a single cause in one country. Through strategic infrastructure and sustained execution, the organization transformed into a global fundraising powerhouse.
- Expanded from 1 to 40+ countries under active campaign coverage
- Launched 50+ distinct fundraising initiatives globally
- Sustained $1M+ monthly recurring revenue — the clearest test of long-term donor retention
Abdullah Aid
Speed & scale. When crisis hits, speed is the only metric that matters. The platform delivered immediate mobilization across every available donor channel.
- Immediate deployment of fundraising pages within hours of crisis onset
- SMS / MMS blasts to millions of active donors
- High-volume traffic handling without infrastructure downtime
Al-Abrar Muslim Association
Masjid-scale fundraising, properly activated. Demonstrates the platform's reach into non-relief community giving — a space that traditionally underperforms in digital fundraising because of language, cultural, and donor-intent barriers the platform was specifically built to address.
- $800K+ USD in net payouts to the masjid over a two-year engagement
- Bilingual campaign execution in English and Arabic — with culturally native copy, not translated copy
- Proof that non-relief community organizations can access real fundraising scale with the right infrastructure
Two categories of organizations.
Access to our partnership models depends on the nature of your organization. Muslimi Foundation is reserved for non-relief community organizations. Pricing and minimum ad spend for Inc and Agency also scale based on category.
Relief Organizations
International and domestic relief, emergency response, humanitarian aid, and development organizations. These partners typically operate at significant scale with established donor infrastructure.
Non-Relief Organizations
Masajid, Islamic education institutions, Dawah organizations, and community-focused nonprofits whose mission sits outside relief and emergency response.
At a glance.
Muslimi Foundation is an independent nonprofit supporting non-relief community organizations. Muslimi Inc is a full-service managed fundraising partnership. Muslimi Agency is a dedicated paid media engagement with full client ownership.
Muslimi Foundation
An independent nonprofit supporting non-relief community organizations.
- CostNone to partner
- TermOngoing MOU
- ReturnGrant payouts
- CadenceQ / Bi-annual / Annual
- Consulting$250 USD / hour
- MeetingsOn request, billed
Muslimi Inc
End-to-end managed fundraising operated on your behalf.
- Retainer$5,000 / mo
- Setup Fee$10,000 one-time
- Min. Ad Spend$50K relief · $30K non-relief
- Perf. Fee10% base (scenario-tiered)
- Dashboard$500 / mo required
- Meetings1 hr / month included
Muslimi Agency
Dedicated paid media execution with full client ownership.
- Retainer$15K / $10K per mo
- Setup Fee$10,000 one-time
- Min. Ad Spend$150K relief · $75K non-relief
- Perf. Fee10% flat
- Dashboard$500 / mo required
- MeetingsBi-weekly, 2 hrs / mo
An independent nonprofit.
The Foundation operates as an asset-based partnership. Non-relief community organizations — masajid, Islamic education institutions, Dawah organizations — contribute assets to the Foundation, and the Foundation in turn supports these partners through discretionary grant payouts when funds allow.
How it works
Partners provide the Foundation with access to their assets — content, brand, community reach, creative materials, leadership appeals. The Foundation leverages these assets at its sole discretion to advance the broader work being done across its full network of partners. This leverage is not tied to any single partner's calendar or campaign.
Grant payouts
- Issued quarterly, bi-annually, or annually, based on what the Foundation has received
- Grant amounts and frequency are determined at the Foundation's sole discretion
- Never guaranteed in amount or frequency
- Reports issued by the 15th of the month following the payout period; payouts issued by the 21st
- Monthly payout cadence available where the payout amount exceeds $10,000 USD; quarterly below that threshold
Consulting & meetings
Foundation partners may request consulting sessions at $250 USD per hour, billed against the session. The Foundation does not include recurring meetings, campaign reviews, or standing strategy sessions — these are client-side deliverables reserved for Muslimi Inc and Agency engagements.
What is not included
Who it's for
Masajid and non-relief community organizations that want to contribute to — and benefit from — the collective fundraising infrastructure the Foundation is building, without entering a paid service agreement.
End-to-end managed fundraising.
Muslimi Inc is a managed fundraising partnership. We operate campaigns on your behalf — running paid media, collecting donations through our platform, producing creative, and communicating with donors under your cause. You focus on your mission; we focus on moving donation volume.
What's included
- Landing page development on the Muslimi platform
- Paid media planning, buying, and management on Muslimi's ad accounts (pixel data is not shared)
- Muslimi's first-party Muslim audience segments leveraged for your campaigns
- Placements on Muslimi's Discover, Thank You, Upsell & Downsell pages as needed
- 3 unique ad videos per month in 3 ratio sizes (see Section 10)
- 2 sets of ad copy per month
- Donor communications via Muslimi, on behalf of your organization
- Monthly performance reporting and marketing dashboard access
- One (1) hour of strategy call per month
Performance fee structure
The base performance fee is 10% of net proceeds — applied to funds raised after direct costs including ad spend, payment processing, and platform fees.
| Scenario | Performance fee |
|---|---|
| Client funds the ad spend | 10% (base) |
| Muslimi invests and covers ad spend (case-by-case) | +5% → 15% |
| Owned media (email, SMS, WhatsApp) placements | 20% on net proceeds after send costs |
Ad spend investment is offered on a case-by-case basis, at Muslimi's discretion. When elected, Muslimi takes over all paid media funding for the campaign period in exchange for the additional performance fee. Owned media placements (email, SMS, WhatsApp) carry per-send costs, which are deducted before the performance fee is applied to net proceeds.
Donations & payouts
- Donations are collected through Muslimi's platform on behalf of the client
- Net payouts are issued to the client after deduction of ad spend, direct costs, and performance fees
- Payouts are not grants — they are contractual remittances of net proceeds
- Monthly payout cadence where the monthly payout amount exceeds $10,000 USD; quarterly below that threshold
- Reports issued by the 15th of the month following the payout period; payouts issued by the 21st
- Donor data is made available to the client through the marketing dashboard
- Client is responsible for issuing all tax receipts to donors
Required infrastructure
- Marketing dashboard at $500 USD / month, automatically billed. Required because donor data and campaign visibility live on Muslimi's platform — this is the client's access point to their data.
- Retainer billed monthly via ACH / PAD automatic bank debit from the client's account
- Client provides FB/IG page access, YouTube access, and either a credit card for ad spend or pre-paid ad spend in advance
Who it's for
Nonprofits and causes that want a high-performance fundraising engine without standing up their own in-house marketing operation — and are comfortable with Muslimi operating the donor-facing campaign in exchange for speed, scale, and platform leverage.
Dedicated paid media execution.
Muslimi Agency is a dedicated paid media engagement. We run your advertising — creative, media buying, optimization, reporting — while you retain full ownership of donations, donor data, and donor communications. This is the model for organizations with the operational infrastructure to own the back end and the conviction to invest seriously in the front end.
What's included
- Paid media planning, buying, and management on the client's ad accounts (Meta, Google, programmatic)
- Email marketing — setup, segmentation, and campaign execution on client's platform
- SMS marketing — setup and campaign execution on client's platform
- 5 unique ad videos per month in 3 ratio sizes (see Section 10)
- 2 sets of ad copy per month
- 4 video scripts per month (included)
- Fundraising strategy consultation
- Weekly detailed performance reporting
- Bi-weekly (2 hours per month) performance status call
- Integrated marketing dashboard (required — see below)
Donations & client ownership
- Donations are collected directly by the client through the client's own donation platform
- Funds are received into the client's accounts; Muslimi does not remit proceeds
- Donor data is fully owned by the client
- Email and SMS marketing is executed on the client's platform (unless Muslimi's owned lists are engaged — see below)
- Performance fee of 10% is applied to net paid-media proceeds, invoiced monthly
- If the client does not have a donation checkout platform, Muslimi can provision one on the client's website at additional cost, quoted at scope
Leveraging Muslimi's platform (optional)
Agency clients may elect to leverage Muslimi's platform infrastructure for specific campaign needs. When used, these are billed as separate line items:
| Service | Cost |
|---|---|
| Muslimi pixel data & media buying on Muslimi's ad account | $2,000 / mo + ad costs |
| Muslimi email / SMS list campaign | $1,000 / send + costs + 20% 15% on net proceeds |
Muslimi does not share pixel data, donor data, or audience segments with the Agency client. These remain Muslimi's proprietary assets and are only activated on the client's behalf through Muslimi's own accounts and sends. Agency clients receive a reduced 15% performance fee on owned media campaigns (vs. the standard 20%) as part of the Agency partnership.
Collaboration ads
If the client wishes to run collaboration ads with Muslimi, these are executed from Muslimi's ad accounts only. The Agency client provides page access to Muslimi to enable the collaboration.
Working agreement
Dashboard & reporting
The marketing dashboard is required for Agency engagements. It is Muslimi's proprietary reporting dashboard, integrated into the client's data environment, giving the client continuous visibility into campaign performance and reducing the need for ad-hoc reporting requests.
- $5,000 USD one-time data integration setup at engagement start
- $500 USD / month ongoing — dashboard license, data pipeline maintenance, and integration support
- Weekly detailed performance reports issued alongside dashboard access
Required infrastructure
- Retainer billed monthly via ACH / PAD automatic bank debit from the client's account
- Client provides access to: Meta Business Manager, Google Ads Manager, Analytics, Facebook/Instagram pages, YouTube, and all relevant ad accounts
- Client provides payment method for ad spend and maintains timely payment to prevent campaign pauses
Who it's for
Established organizations with the resources to commit to serious paid media investment, the infrastructure to operate their own donor pipeline, and the organizational discipline to let a specialist agency run campaigns without day-to-day interference.
Side by side.
A complete reference across all three models — for clients weighing which fits best, and for Muslimi's team when the distinction needs to be drawn quickly.
| Dimension | Foundation | Muslimi Inc | Muslimi Agency |
|---|---|---|---|
| Eligibility & terms | |||
| Available to | Non-relief only | All organizations | All organizations |
| Monthly retainer | — | $5,000 USD | $15K relief · $10K non-relief |
| One-time setup fee | — | $10,000 USD | $10,000 USD |
| Min. ad spend (relief) | — | $50,000 / mo | $150,000 / mo |
| Min. ad spend (non-relief) | — | $30,000 / mo | $75,000 / mo |
| Performance fee | — | 10% / 15% / 20% (scenario-based) | 10% flat |
| Term | Ongoing MOU | 1-year minimum | 1-year minimum |
| Billing method | — | ACH / PAD auto-debit | ACH / PAD auto-debit |
| Donations, data & payouts | |||
| Donations collected by | Foundation | Muslimi | Client (direct) |
| Donor data ownership | Foundation | Client access via dashboard | Client-owned |
| Payout terminology | Grant payouts | Payouts (contractual) | N/A — funds received directly |
| Payout cadence | Q / Bi-annual / Annual | Monthly (if $10K+) or quarterly | N/A — direct to client |
| Payout reporting | By 15th of month; paid by 21st | By 15th of month; paid by 21st | N/A |
| Tax receipts | Foundation / Client backup | Client-issued where Foundation can't | Client-issued |
| Ad operations | |||
| Ad accounts used | Muslimi | Muslimi (pixel not shared) | Client's own |
| Ad funding | Muslimi-funded | Client-funded (Muslimi investment optional +5%) | Client-funded |
| First-party Muslim audience | Muslimi-led | Included | Via Muslimi platform service ($2K/mo) |
| Collaboration ads with Muslimi | — | Included | From Muslimi accounts only (page access required) |
| Creative & content | |||
| Ad videos per month | — | 3 unique, 3 ratios each | 5 unique, 3 ratios each |
| Ad copy sets per month | — | 2 | 2 |
| Video scripts | — | $100 USD / hr (add-on) | 4 / mo included |
| Fundraising video editing | — | Add-on ($100 / hr) | Add-on ($100 / hr) |
| Landing page | — | On Muslimi platform | On client platform |
| Meetings, dashboard & reporting | |||
| Meeting allocation | $250/hr on request | 1 hr / mo included | Bi-weekly (2 hrs / mo) |
| Marketing dashboard | — | Required — $500/mo | Required — $500/mo + $5K setup |
| Payout reporting cadence | Grant statements | Monthly | Client-side; monthly only if Muslimi platform utilized |
| Email, SMS & owned media | |||
| Email / SMS execution | Via Foundation | Via Muslimi (per-send + 20% perf) | Client-side (unless Muslimi list engaged) |
| Using Muslimi's lists | Foundation-led | Included (with send costs) | $1,000/send + costs + 15% net (Agency discount) |
| Other | |||
| P2P campaign pages | $2,000 / cause | $2,000 / cause | $2,000 / cause |
| CRM / donor management | — | — | Custom quote (add-on) |
Setup, billing, payouts & meetings.
The operational terms that govern every Inc and Agency engagement. All amounts in USD.
One-time fees at engagement start.
Setup fees cover onboarding, account configuration, pixel installation, initial campaign architecture, and creative kickoff. For Agency engagements, the data integration setup enables the required dashboard integration with the client's data environment. Billed in full at contract signing and non-refundable.
- Inc setup$10,000
- Agency setup$10,000
- Agency data integration$5,000
ACH / PAD automatic bank debit.
All retainers are billed via ACH / PAD (Pre-Authorized Debit) directly from the client's bank account. Amounts are deducted automatically on the contracted billing date each month. Failed debits pause campaign activity until resolved; persistent failure triggers termination review.
- Inc retainer$5,000 / mo
- Agency — relief$15,000 / mo
- Agency — non-relief$10,000 / mo
Scheduled, predictable, transparent.
Foundation: Grant payouts issued quarterly, bi-annually, or annually at Foundation discretion. Inc: Contractual payouts issued monthly when amounts exceed $10,000 USD; quarterly when below. The same 15th/21st cadence applies to all payout cycles.
- Reports by15th of following month
- Payouts by21st of following month
- Monthly threshold$10,000+ USD
- Quarterly appliesSame 15th / 21st
Our time, allocated clearly.
Meeting time is scoped per tier. Additional meetings beyond allocation are billed at consulting rate. This structure exists so partners receive the time they've paid for — and so time is not diluted across unstructured informal requests.
- Foundation$250 / hr, on request
- Inc1 hr / month included
- AgencyBi-weekly, 2 hrs / month
Email is the primary channel. Always.
All campaign communications, approvals, briefs, status updates, and documentation occur via email. Agency clients additionally receive Slack access for day-to-day collaboration with the team. Muslimi does not operate WhatsApp groups or maintain text-message threads for campaign operations. This policy keeps communication documented, searchable, and protected from informal drift — which in turn protects the scope of the engagement, the accuracy of the record, and the time of everyone involved.
- FoundationEmail only
- IncEmail only
- AgencyEmail + Slack
- WhatsApp groupsNot used
What's produced each month.
Creative allotments are monthly and do not roll over. Clients are required to provide all raw assets, any edited assets to leverage in media buying, and full campaign briefs per Muslimi's onboarding process.
| Deliverable | Muslimi Inc | Muslimi Agency |
|---|---|---|
| Unique ad videos per month | 3 videos, 3 ratio sizes each | 5 videos, 3 ratio sizes each |
| Ad copy sets per month | 2 sets | 2 sets |
| Video scripts | $100 / hr (add-on) | 4 scripts per month (included) |
| Graphic design (digital ads) | Included | Included |
| Landing page copy & development | Included (Muslimi platform) | Included (client platform) |
| Fundraising video editing | Add-on ($100 / hr) | Add-on ($100 / hr) |
| Rollover of unused allotments | No rollover | No rollover |
Scaling beyond allotments — leveraging your creative team
Creative fatigue is the single biggest performance ceiling in paid fundraising — ad sets lose efficiency within weeks. Clients with in-house creative capacity are strongly encouraged to leverage their own teams to produce additional videos, variants, and testing assets beyond Muslimi's monthly allotment. More creative in rotation directly drives more ads running, more angles tested, and more scale unlocked.
Muslimi provides the creative brief, performance insights, and asset feedback — the client's team produces additional ad variants against that framework. This is how engagements scale from dozens of ads running to hundreds.
Client inputs required
- Raw assets — photography, video footage, b-roll, testimonials, leadership appeals
- Any existing edited assets the client wants leveraged in media buying
- Full campaign briefs and information as per Muslimi's onboarding process
- Ongoing refreshes — creative fatigue hits within weeks, so asset pipelines must be continuous, not one-time
- A centralized, maintained asset folder (Google Drive or Dropbox) with Muslimi access
How data and access flow.
Data policies are strict and enforced consistently. Muslimi's proprietary assets — pixel data, audience segments, owned media lists — are never shared with clients. Client data, in turn, is handled according to the tier engaged.
Muslimi Inc · Data & access
- Media buying occurs on Muslimi's ad accounts — pixel data is not shared with the client
- Donor data accrued through campaigns is accessible to the client through the marketing dashboard
- Client provides access to Facebook / Instagram pages, YouTube, and either a credit card for ad spend or pre-paid ad spend in advance
- All email / SMS / WhatsApp sends go out from Muslimi's lists, with per-send costs and 20% performance fee applied to net proceeds
Muslimi Agency · Data & access
- Media buying occurs on the client's own ad accounts
- Client provides access to: Meta Business Manager, Google Ads Manager, Analytics, Facebook / Instagram pages, YouTube, and all relevant ad accounts
- Muslimi does not share its pixel data, audience segments, or email/SMS lists with the client
- Agency clients may engage Muslimi's platform services as optional paid add-ons (see Section 07)
- All email / SMS / WhatsApp marketing occurs from the client's side, unless Muslimi's lists are specifically engaged
- Collaboration ads with Muslimi are run from Muslimi's ad accounts only — the client grants Muslimi the necessary page access
Marketing dashboard
The marketing dashboard is required across both Inc and Agency engagements at $500 USD / month. For Inc clients, the dashboard is the client's access point to donor data and campaign performance on Muslimi's platform. For Agency clients, the dashboard is integrated into the client's data environment via a one-time $5,000 USD data integration setup — the ongoing fee covers the dashboard license, data pipeline maintenance, and integration support.
Extending the engagement.
Available across Muslimi Inc and Muslimi Agency engagements. Pricing in USD. Custom scopes quoted at project.
What Muslimi does not offer.
The following are not provided under any Muslimi engagement, and are not available as add-ons. Clients seeking these services should engage dedicated providers.
- Print production — promotional products, pamphlets, trade show displays, branded collateral
- Public relations — earned media, crisis management, press outreach
- Event management and staffing
- General website, app, or technology design and hosting (outside fundraising infrastructure)
- Organic social media management — content calendars, community management, viral content
- Brand identity design — logos, brand guidelines, primary brand systems
What we need from you.
Strong partnerships require clear inputs. Across Muslimi Inc and Muslimi Agency engagements, clients are expected to provide the following on an ongoing basis.
- Organizational context — thorough understanding of your mission, beneficiaries, and what makes your cause worthy of donor investment
- Raw video and image assets — appeals from leadership, beneficiary testimonials, b-roll, photography, refreshed continuously
- Any edited assets you want leveraged in media buying
- Campaign briefs — complete information per Muslimi's onboarding process
- A centralized, maintained asset folder — Google Drive or Dropbox with Muslimi access
- Platform and account access — per your tier (FB/IG/YouTube for Inc; full Business Manager suite for Agency)
- Payment method for ad spend — credit card or pre-paid, with timely payment to prevent campaign pauses
- Timely retainer payment — maintained ACH/PAD authorization on file
Upgrading, and what isn't possible.
Available at any time.
A Foundation Partner can upgrade to Muslimi Inc or Muslimi Agency by entering the retainer, setup fee, and applicable ad spend commitment. The transition is clean — the relationship shifts from asset-exchange to contracted execution.
At renewal.
Clients may shift between Inc and Agency at term renewal. Mid-term shifts are considered case-by-case and require the remaining term commitment to be honored under the new model.
Not during active term.
A paid engagement cannot be downgraded to a Foundation Partnership mid-contract. At renewal, either party may elect a shift — subject to Foundation eligibility (non-relief only).
Category is set at engagement.
An organization's category (relief vs non-relief) is determined at the start of the engagement based on mission and operations. Category changes require executive review and are rare.
Strategic Partner Exception.
In select cases, Muslimi may engage an organization outside the standard commercial structure. These arrangements are rare, bespoke, and approved only at the executive level. They exist for partnerships where standard tier economics do not reflect the strategic value of the relationship.
- Long-term strategic alignment — multi-year commitment to co-branded initiatives, joint market expansion, or shared programmatic work
- Scale exceeding standard tiers — ad spend or campaign complexity materially beyond the Agency tier floor
- Category-defining work — the partnership sets a new standard Muslimi can reference as proof of what the model can produce
- Shared creative or programmatic investment — the partner is materially contributing to creative production, campaign infrastructure, or joint initiatives in ways that strengthen both sides
The Strategic Partner Exception is a structured path — not a route for discount-seeking. Field discounts, scope negotiation, and tier blending outside this framework are not permitted.
Clarity protects the partnership. When the model is understood from the outset, every conversation that follows rests on shared ground.
The three models above are not a ladder. They are three distinct ways of working together, built for different kinds of organizations at different stages of readiness. The right fit is the one that matches your operational reality, your resources, and the outcome you want from the work.
Ready to get started?
Email us to discuss which engagement model fits your organization — and what a tailored proposal would look like for your campaign goals and scale.
sales@muslimi.com